Art Hopping: The Roland Collection offers hours of films to museums celebrating International Museum Day

From May 12 to 31, ICOM is partnering with the Roland Collection of Films on Art for the ART HOPPING project, which will allow museums to enrich their wide range of activities for IMD by providing free films on art to visitors.

39 films = 17 hours of free cinema

ART HOPPING takes the viewer through a large cinematic landscape with two different sets of film:

• The first one (Picasso Group) extends from Mayan Culture to Dali, from Michelangelo to Picasso, and beyond. In all, a total of 21 individual films and 12 hours of captivating content from 19 directors with English language commentaries are available.
• The second one (Delacroix Group) offers 18 films / 5 hours by 11 directors, all with specially composed music without narration or text, suitable for English and non-English-speaking audiences, as well as the hearing-impaired.

The Roland Collection covers royalties and distribution costs for museums during IMD in order for the public to have a free access to these films.

˃ View list of films available

 

Two interactive ART HOPPING posters in 7 downloadable versions

Each ART HOPPING poster contains several QR codes that instantly call up films selected from the Roland Collection. By pointing their smartphones at the familiar square pattern, visitors can hop from ancient Egypt and the Romanesque era to the present day. They can select either one film to enjoy in full length or stream excerpts from any of the titles. Access to the selected films is immediate and streaming does not require log-in or navigation via a website.

Different versions of the ART HOPPING poster are available in English, Spanish, French and German. A customizable version without text is also available, enabling museums to create posters in their local language.

If they wish, museums can distribute the poster at the entrance or in schools, libraries, gardens, and forward posters electronically to their entire membership and volunteer base (note that the interactive QR codes still work perfectly even if printed page is only A4 size or 8.5×11 inches size). They can place the QR codes in the museum for visitors to find them during their visit, or on their website as QR codes can be scanned just as easily on a screen. They may also present the films on small screens in the museum. For any other use that museums could think of, the feasibility can be investigated.

˃ Download Poster n°1 (Picasso Group) in English: all films and notes in English.
Low resolution (for Internet uses)
High resolution (for printing)

˃ Download Poster n°1 (Picasso Group) in customizable version to add the local language, all films and notes in English.
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High resolution

˃ Download Poster n°2 (Delacroix Group) in English: all films without narration or text, notes in English.
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High resolution

> Download Poster n°2 (Delacroix Group) in French: all films without narration or text, notes in French.
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High resolution

> Download Poster n°2 (Delacroix Group) in Spanish: all films without narration or text, notes in Spanish.
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High resolution

> Download Poster n°2 (Delacroix Group) in German: all films without narration or text, notes in German.
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High resolution

˃ Download Poster n°2 (Delacroix Group) in customizable version, to add the local language: all films without narration or text, notes in English
Low resolution
High resolution

Wish to use the posters and the films and need assistance? Please contact us.

What is a QR code?

A quick response (QR) code is a square containing black modules which store encoded information. Users can scan the code by downloading an application on their smartphones which will recognize the data encrypted in the QR code and go straight to a selected film. This can be used at no cost by museum institutions, as the technology is already present in most smart mobile devices and is universal.

 

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The Roland Collection of Films on Art

The origins of the Roland Collection date back to the late 1960s, when founder Anthony Roland realised that exceptional films on art were in danger of being lost. His work became focused on the preservation of such titles, which also aimed at providing access to films on art for current and future generations for their study and enjoyment. ART HOPPING, which is a not-for-profit project, brings many of these films to a worldwide audience, for them to enjoy freely.

For more details about the Roland Collection and the kind of films that are available, please visit:
http://www.rolandcollection.com/films/